Privacy Policy

1. Introduction

PrimaLabs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our hardware-in-the-loop AI optimization platform and related services (collectively, the "Services"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Register for an account or request a demo
• Use our Services or interact with our platform
• Contact us for support or inquiries
• Subscribe to our newsletters or marketing communications

This information may include your name, email address, company name, job title, phone number, and any other information you choose to provide.

2.2 Technical and Usage Information

When you use our Services, we automatically collect certain technical and usage information, including:

• Hardware configuration data and system specifications
• AI workload parameters and optimization metrics
• Performance benchmarks and efficiency measurements
• IP addresses, browser type, and device information
• Log data, cookies, and similar tracking technologies

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and preferences. You can control cookie settings through your browser preferences, but disabling cookies may limit your ability to use certain features of our Services.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our Services
• Optimize AI configurations and improve platform performance
• Process and complete transactions
• Send administrative information, updates, and security alerts
• Respond to customer service requests and provide support
• Analyze usage patterns and improve our Services
• Conduct research and development for new features
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our terms
• Send marketing communications (with your consent)

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: We may share information with third-party vendors and service providers who perform services on our behalf, such as cloud hosting, data analytics, payment processing, and customer support
• Business Transfers: In connection with any merger, sale, acquisition, or transfer of all or a portion of our business assets
• Legal Requirements: When required by law, subpoena, or other legal process, or when necessary to protect our rights, safety, or property, or that of others
• With Your Consent: When you provide explicit consent to share your information with third parties
• Aggregated Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, secure data centers, regular security assessments, and employee training on data protection. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider factors such as the nature of the information, the purposes for which it was collected, and applicable legal requirements. When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to and receive a copy of your personal information
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Objection: Object to certain processing activities, including direct marketing
• Restriction: Request restriction of processing in certain circumstances
• Portability: Request transfer of your information to another service provider
• Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise these rights, please contact us at support@primalabs.ai. We will respond to your request within the timeframe required by applicable law. You also have the right to lodge a complaint with a supervisory authority if you believe we have violated your privacy rights.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those in your jurisdiction. When we transfer information internationally, we implement appropriate safeguards to ensure your information receives adequate protection in accordance with this Privacy Policy and applicable law. These safeguards may include Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe we have collected information from a child under 18, please contact us immediately at support@primalabs.ai, and we will take steps to delete such information.

10. Third-Party Links and Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to such third-party services. We encourage you to review the privacy policies of any third-party services before providing them with your information. We are not responsible for the privacy practices or content of third parties.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt-out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To exercise these rights, please contact us at support@primalabs.ai. We will verify your identity before processing your request.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority. We process your personal information based on legal grounds such as consent, contractual necessity, legitimate interests, or compliance with legal obligations. For questions about our GDPR compliance or to exercise your rights, please contact support@primalabs.ai.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Effective Date" above. For significant changes, we may provide additional notice, such as through email or a prominent notice on our Services. Your continued use of the Services after such changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

We will respond to your inquiry as soon as reasonably possible.